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Running
a workplace campaign is an excellent, and efficient, way
to contribute to the community. Read the following to learn
more:
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The
Elements of a Successful Campaign
- Involve
senior management. The leaders of your organization
should be role models in campaign participation.
- Select
a Campaign Committee. Recruit representatives from
management, labor and major departments to help.
- Plan
the Campaign with United Way staff. Good planning
is an essential element to a good campaign. United Way
staff can offer you many ideas and assistance.
- Recognize
contributors. Say thank you to employees.
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Campaign
Resources Available through the Somerset County United Way
To Improve Your Success
- Your
United Way campaign account manager.
- Dynamic
speakers for your employee groups.
- Our
10-minute campaign video.
- Websites.
Place a link on your intranet to this site or our community
website, www.somersetonline.org.
- Posters
to heighten awareness of the campaign.
- We
will coordinate an on-site seminar for your employees
on a health or human service topic.
- Encourage
your employees to take an agency tour.
- Allow
United Way to hold an agency fair at your worksite for
agencies to connect with your employees.
- Offer
incentives.
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A
Sample Campaign Plan
- Week
1 - Start at the Top
- Solicit
senior management for their endorsement of the campaign.
- Obtain
approval for holding training for campaign workers
and having a company kick-off event.
- Make
arrangements for payroll deduction, if your company
chooses.
- Select
members of a Campaign Committee.
- Create
a strategy for your campaign, such as a theme, special
events, or incentives. Establish a goal.
- Meet
with your United Way campaign account manager to plan,
coordinate events and arrange for appropriate supplies.
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- Week
2 - Rally Your Troops
- Publicize
your campaign, and kick-off event if appropriate,
through company publications, intranet, e-mail, bulletin
boards or other means.
- Recruit
and hold training sessions for those individuals who
will help in the campaign.
- Distribute
a campaign endorsement letter from your chief executive
officer that states your goal.
- Week
3 - Ready, Set, Go!
- Schedule
a companywide event or individual department events.
Events include rallies, agency fairs, speakers, agency
tours, etc.
- Distribute
and collect signed pledge cards.
- Week
4 - Meet that Goal
- Thank
all donors and distribute incentives.
- Finalize
and publicize campaign results and complete reports
for United Way.
- Thank
employees that worked on the campaign and present
recognition awards.
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Methods
of Contributing
- Employee
Payroll Deduction
- Direct
Billing
- Cash
or Check Contribution
- Visa,
Mastercard or American Express
- Gifts
of Stock
- On-line
Pledging
- Remembering
United Way in your Will or Estate Plans
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How
to Say "Thank You"
- Deliver
cards with a piece of candy to donors.
- Recognize
donors with a certificate, plaque or other gift item.
- Hold
a special event for donors, such as a thank-you breakfast,
an ice cream social, employee picnic or victory rally.
- Offer
a public thank you, such as a banner in a high-visibility
area or free coffee on a workday.
- Have
your chief executive officer write a thank-you letter.
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